Why print design

In a fast-moving digital world, editorial design offers something rare: depth, intention, and permanence. This article explores why premium brands continue to invest in magazines, lookbooks, and printed publications as powerful tools for storytelling, emotional connection, and long-term brand value.

Print design in 2025 is experiencing a renaissance. Despite the dominance of digital media, there’s a growing appetite for tactile, beautifully crafted publications — magazines, reports, lookbooks, brand books, catalogues, and long-form print experiences that deliver a sense of permanence. But producing a print-ready publication that feels premium is a far more complex process than many clients initially expect.

There is something undeniably human about holding a piece of printed design in your hands. A slow, grounding moment in a world that moves too quickly. A magazine, a lookbook, a coffee table book; each becomes more than an object. This is why, despite the rise of digital everything, high-end brands continue to invest in print. Not reluctantly. Not nostalgically. But intentionally.